Monday, September 21, 2015

How e-commerce has revitalized trade and business communications

One of the more fundamental learnings in business development is understanding trends and how they can be translated into more revenue. Any businessperson would understand that there are many trends to look for and understand; but perhaps one of the most important considerations is e-commerce. This form of trade focuses on business relationships conducted electronically. This suggests the absence of a third party; meaning that both the consumer and retailer are directly communicating with one another.

This trend began with the rapid growth of technology and mobile apps. Entrepreneurs were no longer inclined to hire another company or person to get their message across. Smartphones created an avenue for people to communicate with each other in real-time. This was the catalyst for a new business model.

Image source: business2community.wordpress.com

Many factors changed. Marketing strategies now were more intimate. Consumers were asked to take a closer look at their desired product. Since there was no middleman, consumers operated solely on what they knew and how they reacted to a specific situation. Retailers, on the other hand, had to become more engaging with their customers; not only for sales but to better gauge their market. This drastically changed the way business models were made.

Economists believe that e-commerce dramatically changed trade. Perhaps it was influenced by earlier models of business communications, but it has evolved into its own platform.

Image source: business2community.wordpress.com


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